Vol 41, No 2 (2025)

Table of Contents

Articles

Analisis Lakuan Bahasa Ucapan Tahniah di Facebook dalam Kalangan Pengguna Melayu
Nur Hamimah Muhammad Irahim, Norsofiah Abu Bakar, Maizura Osman
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Local Content-based Broadcasting Model in North Sumatra Province
Mazdalifah ., Februati Trimurni, Mohd Fuad Mat Jali
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Monroe's Oversexualization Through the Male Gaze in Blonde
Muhammad Dicka Ma'arief Alyatalatthaf, Natalia Faradheta Putri
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The Dynamic Media Landscape in Malaysia’s 15th General Election
Yong Xin Yi, Moniza Waheed, Jen Sern Tham, Julia Wirza Mohd Zawawi
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Customer Loyalty in Halal Fashion Brand: The Role of Social Information Processing and Brand Personality
Dini Salmiyah Fithrah Ali, Asep Suryana, Kunto Adi Wibowo, Raden Funny Mustikasari Elita
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The Role of Embodiment and Presence in Metaverse’s Consumer Purchase Behaviour: A Systematic Literature Review
Yuanyuan Lin, Hasrina Mustafa, Yajie Guo
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Building Social Relations on Facebook
Yuli Candrasari, Aulia Rahmawati, Anang Sujoko, Heidy Arviani, Ade Kusuma
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How Do Mobile Games Connect Us? A Perspective on Social Media Affordances
Fan Zhao, Syed Agil Alsagoff, Karmilah Abdullah
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Cerpen sebagai Wadah Komunikasi Emosi dan Spiritual: Tinjauan terhadap Penulisan Kreatif Remaja
Maizatul Haizan Mahbob, Mawar Safei, Suzana Mohd. Hoesni
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Development and Validation of Integrated Behaviour Model (IBM) Instruments Through Confirmatory Factor Analysis (CFA) in Plasmodium knowlesi Malaria Behavioural Change
Hazwani Damanhuri, Emma Mohamad, Mohammad Rezal Hamzah, Sivasangari Genapathy, Neevaarthana Subramaniam
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The Economic and Cultural Impacts of OTT Platforms on the Film Industry: A Systematic Literature Review
Zhao Zhongyu, Hasrul Hashim
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A Comparative Study of Media Literacy in Pre-service Chinese Language Teachers: Insights from Multiple Assessment Methods
Chen Shi, Sabariah Mohamed Salleh, Mohd Azul Mohamad Salleh, Yang Juan
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Fake News and Youth Perceptions: The Third-Person Effect, Locus of Control, and Fact-Checking Among Selangor’s Young Generation
Jeyasushma Veeriah, Chandrasekaran Veeraiah, Nurul Akqmie Badrul Hisham
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The Russia-Ukraine Conflict in Communication Studies: A Review and Bibliometric Analysis
Ruihua Hou, Shahrul Nazmi Sannusi
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The Health Rumour-Refuting Short Videos on Douyin: A Content and Quality Analysis
Yilian Ma, Arina Anis Azlan
Untitled PDF
Uncovering the Issues of Fake News from the Legal Perspective: A Malaysian Context
Lim Shiang Shiang, Sharon Wilson
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The Emotional Dimensions of Prediabetes Prevention Video Communication in Malaysia
Shamsiah Abd Kadir, Anitawati Mohd Lokman
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From Cinemas to Streaming: Changing Viewing Preferences of Young Chinese Audiences
Lu Wang, Jamaluddin Aziz
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Special Articles

Attribution Study of Puna and Pakialam in Workplace Conflict
Renalyn J. Valdez
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The Representation of Poverty in Selected Films of Brillante Mendoza: A Semiotic Reading
Kriztine R. Viray
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Visual Marketing Communication Strategy to Enhance Brand Awareness: A Qualitative Study on Aerostreet’s Use of Oversized Shopping Bags as a Promotional Tool in Indonesia
Sitti Maesurah, Robby Rachman Nurdiantara
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Global Brand Narratives Amidst Pro-Palestinian Boycotts: A Critical Discourse Analysis in Southeast Asia
Astri Dwi Andriani, Irfan Sophan Himawan
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Digital Public Relations in Indonesia in the Age of AI and Big Data: Theoretical and Practical Insights from a Five-Dimensional Framework
Maulina Pia Wulandari, Ivan Bimantoro Wachid, Siti Dahlia, Samantha Bella Puri Bahesa, Kadek Gopala Wiswa Sai Wiswadara Arista
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The Effects of Social Media Fatigue on Students' Academic Achievement and Practical Competency in China
Wardatul Hayat Adnan, Han Ying, Suffian Hadi Ayub
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Becoming the Brand: The Influence of Social Media-Driven Personal Brand Equity on Digital Entrepreneurial Intention of China’s Generation Z
Siew-Phaik Loke, Zhang Chaolei
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Unveiling Research Landscape in Social Media and Corporate Social Responsibility: A Bibliometric Analysis
Mohamad-Noor Salehhuddin Sharipudin, Wifka Rahma Syauki, Miharaini Md Ghani, Betty Tresnawaty, Zhang Congyu
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Value Co-Creation Behaviour in Higher Education: Creating Brand Credibility through University Website Features
Andriani Kusumawati, Karisma Sri Rahayu
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Understanding News Avoidance in China: A Systematic Review
Xuehua Zhao, Azahar Kasim, Zsuzsanna Toth, Reza Safitri
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From Motivation to Participation: Understanding User Dynamics in Bilibili's Subculture
Jingtong Cheng, Muhamad Shamsul Ibrahim, Hamedi Mohd Adnan, Rui Wang
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The Influence of Celebrity Reputation Attributes and Promotional Communication on Consumer Purchase Behaviour in Fashion Industry
Tak Jie Chan, Chong En Si, Intan Nur Elissa Azizul Hasni, Jean Paolo G. Lacap, Andrea Sólyom
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