Retorik Pemerian dalam Ceramah Agama (Rhetoric Descriptive in Religious Talk.)

Abstract

ABSTRAK: Pengkaji melakukan kajian ini untuk melihat teknik retorik yang digunakan dalam ceramah agama Ustaz Kazim Elias. Retorik merupakan elemen penting dalam sebuah ceramah bagi menarik perhatian khalayak dan tanpa unsur retorik suatu ceramah akan menjadi hambar dan kaku. Kajian ini dilakukan dengan menggunakan Model Retorik Raminah Sabran (2002) dan kaedah analisis kandungan digunakan bagi menganalisis ceramah ini. Hasil dapatan kajian menunjukkan teknik retorik yang paling dominan digunakan dalam ceramah agama Ustaz Kazim Elias ialah retorik pemerian. Teknik ini banyak digunakan oleh Ustaz Kazim Elias bagi menarik perhatian khalayak supaya mereka mudah memahami isi penyampaian ceramahnya. Penggunaan retorik dalam ceramah agama membantu penceramah menyampaikan dakwah yang berkesan dan mampu mengubah fikiran, emosi dan tindakan khalayak.

Kata kunci: Retorik; ceramah agama; Ustaz Kazim Elias

ABSTRACT: This research targets to find out the rhetorical techniques employed in religious talk by Ustaz Kazim Elias. Rhetoric is an important element in religious talk to attract audience’s attention and rhetoric without the talk will be tasteless and stiff. This work was executed utilizing the Model Rhetoric by Raminah Sabran (2002) and analytical methods utilized to examine the content of this writing. Results indicated that the most rhetorical techniques employed in religious talk by Ustaz Kazim Elias are rhetorical descriptions. This technique is widely used by Ustaz Kazim Elias to attract the audience’s attention and get them to understand the context of speech delivery. The use of rhetoric in missionary help speaker to produce an effective speech to deliver missionary work that can change minds, emotions and actions of the reader.

Keywords: Rhetoric; religious talk; Ustaz Kazim Elias