The Phenomenon of “Celebrity Ustadz” in Indonesia On the Ethics of Dakwahtainment (Fenomena “Ustadz Seleberti” di Indonesia, Etika dalam Dakwahtainment)

Abstract

ABSTRACT: One of the most striking trend of 'Popular Islam in Indonesia is the emerging of celebrity ustadz within the last decade. This phenomenon portrays a modern and fashionable Islam, however, it is also fears to degrade virtuous values of ustad:. This phenomenon appears prominently along with the political reformation in Indonesia in the late of 1990s. The emerging celebrity ustadzs with glamorous life-style and highly exposure to public have changed not merely the image of ustadz and the interaction pattern between ustadz and the followers (umma), but also gave rise what the so-called "dakwahtainment." Now, here is the interaction between ustadz (like an idol-artist) with his fans or followers. This trend also represents an ideal blend between religion (Islam), television industry, and capitalism. The commodification of Islam is obvious, with superficial actors, producers, and consummers. From both, the measure of the ethics of Ulamaship (traditional clerical moral qualifications) and ethics of dakwah, the phenomenon of ustadz celeb is a new Islamic culture that is unethical. Therefore, many Indonesian Muslims, especially Muslim intelligentsia, were very disappointed. In fact, it causes a lot of cynicism. The ustad: profession, especially celebrity ustadz, is now considered "low", and the only thing that is "high" seem to be their rate and their lifestyle.

Keywords: Celebrity ustadz, dakwahtainment, television industry: Islamic commodification; dakwah ethics, low culture and high culture

ABSTRAK: Salah satu trend yang paling menonjol dan popular ialah munculnya ustadz selebriti Islam di Indonesia dalam dekad yang lalu. Fenomena ini menggambarkan Islam moden dan bergaya, bagaimanapun, ia juga dikhuatiri merendahkan nilai-nilai mulia ustadz. Fenomena ini nampaknya jelas bersama-sama dengan reformasi politik di Indonesia pada lewat 1990-an. Para ustadz selebriti yang baru muncul dengan gaya hidup glamor dan pendedahan luas kepada orang ramai telah mengubah bukan sekadar imej ustadz dan corak interaksi antara ustadz dan pengikut (ummah), tetapi juga menimbulkan apa yang dipanggil "dakwahtainment". Proses interaksi di sini kelihatan secara terus antara ustad (seperti artis-idola) dengan peminat atau pengikutnya. Trend ini juga mewakili gabungan yang ideal antara agama (Islam), industri televisyen, dan kapitalisme. Proses "commodifikasi" Islam adalah jelas, dengan pelakon, pengeluar, dan pengguna. Daripada kedua-dua ukuran nilai etika Ulamaship (kelayakan tradisional moral perkeranian) dan etika dakwah, fenomena ustad: selebriti adalah budaya Islam yang tidak beretika. Oleh itu, ramai orang Islam Indonesia. terutama golongan bijak pandai Islam, sangat kecewa. Malah, ia menyebabkan banyak pandangan sinis dilemparkan terhadap golongan ustadz ini. Profesion ustadz, terutama ustad: selebriti kini dianggap "rendah", dan satu-satunya perkara yang "tinggi" tentang golongan ini ialah populariti dan gaya hidup mereka

Kata kunci: Ustadz selebriti, dakwahtainment, industri televisyen, komodifikasi Islam, etika dakwa, budaya rendah dan budaya tinggi