Kelestarian Sosial Komuniti Peniaga Pesisir Pantai di Negeri Terengganu (Resilience of Micro, Small & Medium Entrepreneurs (MSMEs) During the Covid-19 Pandemic)

Abstract

Penyebaran pandemik COVID-19 dalam negara Malaysia telah memberi banyak kesan buruk kepada perusahaan pelancongan yang merupakan salah satu aktiviti ekonomi tempatan serta mata pencarian pekerja pelancongan dan masyarakat serta negara yang bergantung kepada pelancongan. Hal ini disebabkan oleh kerana Pelaksanaan Perintah Kawalan Pergerakan (PKP) oleh pihak kerajaan memberi kesan yang besar kepada komuniti peniaga di Negeri Terengganu. Oleh itu, kajian ini bertujuan untuk mengkaji tahap modal kewangan dan tahap modal sosial terhadap kelestarian sosial komuniti peniaga pesisir pantai di negeri Terengganu. Kajian ini juga melihat kepada hubungan serta pengaruh modal kewangan dan modal sosial terhadap kelestarian sosial komuniti peniaga pesisir pantai. Kajian kuantitatif ini menggunakan borang soal selidik dalam bentuk Google Form, melibatkan seramai 235 orang responden yang terdiri daripada komuniti peniaga pesisir pantai di dalam negeri Terengganu. Kajian ini menggunakan kaedah analisis deskriptif iaitu min dan inferensi iaitu korelasi dan regrasi pelbagai bagi menjawab objektif kajian. Hasil kajian menunjukkan tahap modal kewangan dan tahap modal sosial adalah tinggi terhadap komuniti peniaga pesisir pantai. Kajian ini juga mendapati bahawa terdapat hubungan antara modal kewangan dan modal sosial terhadap kelestarian sosial komuniti tersebut. Namun begitu, hasil dapatan menunjukkan bahawa modal kewangan dan modal sosial mempunyai pengaruh yang sederhana terhadap perubahan dalam kelestarian sosial komuniti peniaga ini. Hasil kajian ini membolehkan pihak yang terlibat dalam pembangunan komuniti peniaga pesisir pantai untuk mengenalpasti tahap kelestarian sosial komuniti tersebut untuk meneruskan perniagaan.

Kata kunci: Modal kewangan; modal sosial; keusahawanan; kelestarian sosial; komuniti peniaga

Abstract: The spread of the COVID-19 pandemic in Malaysia has had many adverse effects on the tourism industry which is one of the local economic activities as well as the livelihood of tourism workers and communities and countries that depend on tourism. This is because the implementation of the Movement Control Order (MCO) by the government has a great impact on the business community in the State of Terengganu. Therefore, this study aims to examine the level of financial capital and the level of social capital towards the social sustainability of the coastal merchant community in the state of Terengganu. This study will also look at the relationship and influence of financial capital and social capital on the social sustainability of coastal merchant communities. Data collection for this study is by using a questionnaire in the form of Google Form, involving a total of 235 respondents who are from the coastal merchant community in the state of Terengganu. This study uses the descriptive analysis method which is mean and inference which is correlation and multiple regression to answer the objective of the study. The results of the study show that the level of financial capital and the level of social capital is high for the coastal merchant community. This study also found that there is a relationship between financial capital and social capital on the social sustainability of the community. Nevertheless, the findings show that financial capital and social capital have a moderate influence on the social sustainability of this merchant community. The results of this study allow those involved in the development of the coastal merchant community to identify the level of social sustainability of the community to continue business.

Keywords: Financial capital; social capital; entrepreneurship; social sustainability; entrepreneur community

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