ONLINE WRITING STRATEGIES IN SOCIAL MEDIA FOR WOMEN ENTREPRENEURS

Abstract

This paper presents the findings of women entrepreneurs’ involvement in social media. Statistics have shown that women have low participation in online business using social media compared to men where activities online related to life-long learning, business development and socialization according to data compiled by finance.com. Several social issues identified such as lack of opportunities to use the technology and ICT and hectic and tight daily schedule in managing their household chores are the major restrictions for wider usage of social media among women. Three case studies are presented based on three women entrepreneurs who used social media for marketing and branding purposes. The findings confirm that the biggest barriers are their limited proficiency in English and limited copywriting skill. This paper concludes with effective online writing strategies framework in social media for women entrepreneurs. These strategies aim to assist women to achieve higher number of likes or reach and thus develop their business and online networking effectively.