Perkembangan media sosial dan internet telah mengubah definisi kecantikan, mewujudkan tekanan untuk menjadi cantik dan menyebabkan peningkatan isu tingkah laku kecelaruan pemakanan seperti anoreksia nervosa, bulimia nervosa dan binge eating disorder. Kajian ini bertujuan untuk melihat hubungan antara tahap penghargaan imej badan, kesejahteraan psikologi dengan tingkah laku kecelaruan pemakanan dalam kalangan mahasiswa Universiti Kebangsaan Malaysia (UKM). Kajian kuantitatif yang menggunakan kaedah survei ini mengadaptasikan pensampelan kebarangkalian rawak mudah bagi memperoleh 388 orang mahasiswa UKM yang terdiri daripada 127 mahasiswa lelaki dan 261 mahasiswa perempuan. Instrumen yang digunakan termasuk Body Appreciation Scale-2 (BAS-2) untuk mengukur penghargaan imej badan, Psychological Well-being Scale (PWBS) untuk mengukur kesejahteraan psikologi dan Eating Disorder Examination Questionnaire 6.0 (EDE-Q 6.0) untuk mengukur tingkah laku kecelaruan pemakanan. Hasil kajian mendapati penghargaan imej badan dan kesejahteraan psikologi mempunyai hubungan negatif yang signifikan dengan tingkah laku kecelaruan pemakanan. Sehubungan itu, kajian ini penting bagi institusi pendidikan dan pihak Kerajaan kerana ia menyediakan dapatan empirikal mengenai masalah imej badan dalam kalangan mahasiswa. Penemuan ini boleh digunakan untuk membangunkan intervensi bagi meningkatkan penerimaan imej badan dan mengurangkan tingkah laku kecelaruan pemakanan. Selain itu, pihak-pihak berkepentingan seperti perkhidmatan kaunseling universiti dan pembuat dasar boleh menggunakan hasil kajian ini untuk melaksanakan program dan dasar yang lebih berkesan dalam menyokong kesihatan mental dan kesejahteraan mahasiswa.

Kata kunci: Penghargaan imej badan; Kesejahteraan psikologi; Tingkah laku kecelaruan pemakanan; Mahasiswa; Penerimaan diri

Abstract: The development of social media and the internet has redefined beauty standards, creating pressure to conform and leading to an increase in eating disorder behaviours such as anorexia nervosa, bulimia nervosa and binge eating disorder. This study aims to examine the relationship between body appreciation, psychological well-being and eating disorder behaviours among students at Universiti Kebangsaan Malaysia (UKM). This quantitative study employs a survey method with simple random probability sampling to obtain 388 UKM students, consisting of 127 male and 261 female students. The Body Appreciation Scale-2 (BAS-2) was used to measure the level of body image appreciation, the Psychological Well-being Scale (PWBS) was used to measure psychological well-being and the Eating Disorder Examination Questionnaire 6.0 (EDE-Q 6.0) was used to measure eating disorder behaviours. The results show that body image appreciation as well as psychological well-being had a significant negative relationship with eating disorder behaviour. Overall, this study is important for educational institutions and policymakers as it provides empirical findings on body image issues among students. These findings can be used to develop interventions to enhance positive body image acceptance and reduce eating disorder behaviours. Furthermore, stakeholders such as university counselling services and policymakers can utilize these study results to implement more effective programs and policies that support student mental health and well-being.

Keywords: Body image appreciation; Psychological well-being; Behavioural eating disorders; University students; Self-acceptance

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