Analisis Situasi Semasa Penggunaan Buku Audio Kanak-Kanak dan Kepuasan Ibu Bapa di Zhengzhou, China

Abstract

Sebagai wilayah pendidikan utama, Zhengzhou, Henan di China setiap tahun mempunyai hampir satu juta pelajar mengambil peperiksaan kemasukan kolej, maka ibu bapa memberi perhatian yang besar terhadap pendidikan anak-anak mereka dari prasekolah. Buku audio dipilih sebagai medium pembelajaran yang utama kepada kanak-kanak mereka. Tetapi, kepuasan penggunaan buku audio kurang dikaji di tempat ini. Prestasi kanak-kanak menggunakan buku audio mempengaruhi tahap kepuasan ibu bapa terhadap buku audio secara langsung dan seterusnya menguasai perkembangan pasaran dan jangkaan ekonomi buku audio. Justeru, tujuan kajian ini adalah untuk mendapatkan pemahaman yang jelas tentang situasi penggunaan buku audio dan kepuasan ibu bapa terhadap penggunaan buku audio oleh kanak-kanak mereka serta mempertingkatkan perkembangan kanak-kanak prasekolah secara keseluruhannya dengan lebih baik. Kajian ini dijalankan dengan kaedah kuantitatif dan soal selidik telah diedarkan kepada seramai 414 orang responden dalam kalangan ibu bapa. Analisis Regresi Berganda telah dijalankan untuk menguji hubungan antara ciri-ciri buku audio dan kepuasan. Hasil kajian telah menunjukkan bahawa majoriti ibu bapa berpuas hati dan  mempercayai buku audio dapat meningkatkan kognisi dan pengetahuan kanak-kanak.

Kata kunci: kanak-kanak; buku; buku audio; ibu bapa; kepuasan

Abstract: As a major educational region, Zhengzhou in Henan, China has nearly one million students taking college entrance exams every year. Parents pay priority to their children's education beginning from preschool education. They provide children with audiobooks as a learning medium and choose the type to suit their children’s usage. However, research of user’s satisfaction of audiobooks was lacking in this area. The performance of children using audiobooks directly affects the level of parental satisfaction. Therefore, it has the influence on the development of the audiobook market and its economic prospects as well. The purpose of this study is to gain a clear understanding of the situation of audiobook usage and parental satisfaction with the use of audiobooks by their preschool children and to better improve the overall educational development of preschool children. This study applied a quantitative method with questionnaire distributed to 414 respondents among parents. Multiple Regression Analysis was conducted to test the relationship between audiobook characteristics and satisfaction. The results of the study have shown that parents are satisfied with the belief that audiobooks can improve children's cognition and knowledge.

Keywords: children; books; audio books; parents; satisfaction

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