A STUDY OF COMPREHENSION IN ISLAMIC VISUAL COMMUNICATION CONCEPT AMONG GRAPHIC DESIGN STUDENTS IN UNIVERSITI TEKNOLOGI MARA

Abstract

This paper studies the comprehension level of Graphic Design students in Universiti Teknologi MARA in Islamic Visual Communication. The samples selected for this study are from Graphic Design students from UiTM Perak, Melaka and Shah Alam. The research objectives of this paper are to identify the perception of respondents on Islamic Visual Communication, to determine the level of understanding of respondents on Islamic Visual Communication and lastly to recommend suggestions on how to improve respondents' understanding and knowledge. This study yields results that indicate majority of the respondents have positive perception on Islamic Visual Communication in term of its importance and contributions to society. This study also reveals that majority of respondents agrees that whilst Islamic Visual Communication influences their ethical conducts, the lack of references and structured syllabus contributes to respondents' limited exposure to Islamic Visual Communication.